Monthly Archives: July 2011

FAQ: I think I’ll write a book once I’m really, really successful

You may believe that you should write a book once you reach a certain level of success. Perhaps you’ll write it in five or ten years, when you’ve accomplished your main career objectives. This is sound reasoning. After all, creating one of the most powerful marketing tools for your business will require time and money. Therefore, it’s not a decision you should take lightly.

On the other hand, a book will accelerate accomplishing your goals. Consider your book a means to an end. For example, let’s say that in 10 years you want to be at the top of your profession. You know seasoned professionals in your field and see yourself in their shoes within a decade.

Why are they where they are today? In large part it’s because of their expert status—Their reputations precede them. They have a large referral network that is a result of years of hard work.

Now think where your career will be after you’ve published your book. You’ll be considered one of the elite of your field. In terms of public perception, the expert status that results from your book will put you at the top of your profession. You’ll gain the same credibility as someone who has double or triple your career experience. Therefore, a book will help you reach your goals faster than any other form of marketing.

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FAQ: I’d like to write a book, but how do I find the time?

Think about the famous people who have written a book. They are some of the world’s busiest people.  So how did the CEO of a Fortune 500 Company, whose 80-hour workweek is spent in boardrooms, conferences, and airplanes manage to write a book? In many cases she hired a ghostwriter. Ghostwriters speed up the process of writing a manuscript.

Successful people know what they’re good at and delegate qualified professionals to take care of critical matters outside of their skill set. Even if writing is within their skill set, focusing on a book may not be the most efficient use of their time. After all, the time spent writing a book is time away from your business, time away from developing your skills, and time away from doing what you do best.

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Client Comments About UCLA’s Anderson Forecast

Myra Nourmand, author and foremost Beverly Hills real estate agent, comments the UCLA Anderson Forecast’s position regarding California real estate. Read the full article as it appears on Yahoo Finance by clicking here.

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Client’s Article About Recent Real Estate Gains

Click on the following link to read about the latest housing news from the National Association of Realtors, Pending Home Index Reveals Recent Real Estate Gains

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