Think about the famous people who have written a book. They are some of the world’s busiest people. So how did the CEO of a Fortune 500 Company, whose 80-hour workweek is spent in boardrooms, conferences, and airplanes manage to write a book? In many cases she hired a ghostwriter. Ghostwriters speed up the process of writing a manuscript.
Successful people know what they’re good at and delegate qualified professionals to take care of critical matters outside of their skill set. Even if writing is within their skill set, focusing on a book may not be the most efficient use of their time. After all, the time spent writing a book is time away from your business, time away from developing your skills, and time away from doing what you do best.