You may believe that you should write a book once you reach a certain level of success. Perhaps you’ll write it in five or ten years, when you’ve accomplished your main career objectives. This is sound reasoning. After all, creating one of the most powerful marketing tools for your business will require time and money. Therefore, it’s not a decision you should take lightly.
On the other hand, a book will accelerate accomplishing your goals. Consider your book a means to an end. For example, let’s say that in 10 years you want to be at the top of your profession. You know seasoned professionals in your field and see yourself in their shoes within a decade.
Why are they where they are today? In large part it’s because of their expert status—Their reputations precede them. They have a large referral network that is a result of years of hard work.
Now think where your career will be after you’ve published your book. You’ll be considered one of the elite of your field. In terms of public perception, the expert status that results from your book will put you at the top of your profession. You’ll gain the same credibility as someone who has double or triple your career experience. Therefore, a book will help you reach your goals faster than any other form of marketing.